A report commissioned by hair loss treatment, Viscera, says that more needs to be done to understand the emotional impact that hair loss has on male and female sufferers.

Around a third of people suffer or have suffered from hair loss, with the majority experiencing male pattern baldness or hair thinning. However, 2% have suffered from alopecia, which can cause sudden and complete hair loss in some.

The report’s author, Dr Nigel Hunt said that a ‘significant minority’ was at risk of developing psychosocial consequences as a result of their hair loss, although the majority did not report any emotional issues.

Hunt said there is room for far greater understanding of the impact hair loss has on peoples’ psychological wellbeing and that more research should be done to add to the report’s finding. He says, “while hair loss affects a quarter of the population, the psychosocial consequences are relatively unknown. This report looks beneath the surface to reveal the fundamental reasons why hair loss has such an impact on those who suffer and the extent to which it holds a negative perception in society."